Established in February 2020, this logo mark is the essential element in the CI System and has become the center of expression of all views. The new symbol of Korea Shipping Corp aims for internationalization and symbolizes firm confidence in developing into a world-class shipping group and expected synergies with shipping affiliates in SM Group.

SM Group's watermark was developed by reflecting SM Group's long-term management strategy that pursues endless challenges, passion, and innovation. SM's red color expresses the attitude of SM People, who are constantly pioneering new fields with a creative, challenging spirit and a mind that is not afraid of change and innovation. The shaded part of the SM watermark represents the earth where the sun rises, and it contains the SM Group's will to benefit the world through client satisfaction and trust.